Facebook Vs Google: Which Social Media Platform Has The Better Impact On Business?

Internet plays a big role in today’s business. Any kind of business can get benefitted with the vast possibilities in the global world. With the globalization in the e-marketing world, any business can use the power of the internet today. There are many mediums where one can successfully promote their business for the better prospects and more profits. Though these platforms are very user-friendly, it requires some amount of ability to understand and use the right platform.Among all, Facebook and Google have taken their places by offering various features and facilities to its users. Since the beginning of their journey, both Facebook and Google have been tough competitors. As the battle of them rages on, it can often be difficult for many advertisers to choose where they should put their focus on. Though it is right that advertising or creating a brand value on Facebook has some unique advantages, but it requires a different approach than advertising on Google Ad-Words.Facebook or Google?Basically, on a neutral view, one should start their business tactics on both Facebook and Google. If you want to run a successful business, then you have to approach your business through all the possible platforms. There are some similarities in advertising on both platforms, as well as some major differences.SIMILARITIES:· Both platforms have a real and massive potential audience. You will be able to reach many people at a time while using these features.· Both are primarily PPC ADVERTISING channels. They will charge you, while you are trying to advertise through the platforms.· Though both focus on the PAID ADVERTISING MODELS, but they also offer some free online marketing tools. You can make use of the Facebook Fan Page features on Facebook, while on Google, you can check out Google+ business pages. Both of these pages give the same specification. These pages do not need the users to pay. Even though these pages are free, they still work as great venues for promoting any brand, as well as new products.· You just need to understand the purpose. Just think about the purpose carefully prior to promoting any product or before creating a brand value.DIFFERENCES:· Facebook usually provides a long-term session than a normal Google search session. It helps a user to build brand awareness. That is the reason most of the users prefer Facebook for sending a specific message than Google· Facebook allows its advertisers some unique features like targeting a particular group. One can easily target an interested audience through this platform.· While Facebook provides some traditional ad displays, Google ads offer a different approach in advertising options such as the Google Display Network. It offers GEO-TAGGING and other more features and functions.There are many researches that show that Google is the better choice for display advertising. It has a superior CPC performance, improved ad targeting options. Besides these, it has an enormous array of ad formats as well that Facebook lacks. So, for a startup business, it is best to try both and discover which fits best with your brands.WHY GOOGLE+ CREATES MORE VALUE?· Facebook has the benefit in terms of familiar data about preferred movies, books, TV shows and more for advertisers to use while Google plans on providing Facebook a run for its money with Google+.Google allows its users to collect more personal user data, and with users remaining logged in to their account as they check email, use Google+, and surf the web. A recent research expected that the user data of Google will soon surmount Facebook in terms of Value.· Google has a unique feature that is not available in Facebook and it is its search feature. One can avail the benefit when it comes to web searches. Basically, Google is known for its search feature and regarded as the SEARCH GIANT. Besides these, the AdWords is the ideal venue for business looking to drive clicks and conversions for specific products. While Google often has a specific intent in mind, Facebook allows its users to simply hang out and chat with friends.· Basically, Facebook provides any business a unique way to connect with its users on the social, more personal level and in intimate and friendly space. But people with a need of a more specific need like making a purchase take the help of Google.· A more interesting fact is that, Facebook’s CLICK-THROUGH-RATES are as much as 1000 times lower than Google Campaign with the same intent.VALUE OF GOOGLE REMARKING:This is known as one of the powerful advertising options that Facebook does not offer. It is known as targeting. It involves showing ads to users based on their past web activity on your website. Generally, it is a great feature that allows its advertisers to follow the users and show ads to them throughout the Google’s Large Network of partner sites.TRAFFIC:Traffic is another important feature. It is capable of growing your brand’s popularity as well. Facebook usually tends to get more traffic than Google+, but Google is a medium that uses its focus on when it comes to drive traffic to your business.PRIVACY CONCERNS:Privacy is becoming a growing issue for internet users day by day. Facebook has long been threatened for changing users’ default privacy settings. So, in Facebook, user shares more private information than earlier. But, Google has not fared better. It receives heavy criticism for combining the separate privacy policies for each of Google’s services into one, all-inclusive new Google Privacy Policy.CONCLUSION:Any business that wants to take the advantage of developing brand awareness and developing messages for the specific niche interest should target Facebook. But Google is the venue for focusing on advertising. You probably know that Google has a range of advertising features and many options, it can give you more specific results.

How Efficient Content Marketing Pays Off an Organisation?

The power and dominance of content has increased manifold in the recent years, as content has the ability to transform a business completely. There are many companies that are producing content over decades, and they are still doing it. This is mainly because of tremendous benefits possible from content, provided it is marketed in a correct way. There are many factors that are required to be considered in doing appropriate content marketing.As for example, it is important that the content to be marketed should be targeted to specific audience, and it should provide relevant message to the target audience selected. It is also important that the content to be produced should be free from any kind of errors, and it should also refer to facts and figures, so that its overall authenticity can be proved to the intended target audience. The content to be marketed should have the potential to be sharable because social media has a significant impact in making content available to intended target audience easily. The selection of appropriate marketing medium is important, as the use of article and blog posting sites such as Forbes, Entrepreneur, and Huffington Post provides a good platform to reach millions of visitors, and the trust factor on the content posted on these reputed sites is also higher. By way of considering these strategies, it can become possible to do content marketing in an efficient way.According to Alex Ionides, there are different important ways in which efficient content marketing pays off an organisation. The benefits from content marketing are far better as compared to the benefits possible from traditional marketing methods utilised by most of the organisation. The most important reason for which content marketing is attracting more and more of attention is because people have shown interest towards online media such as social media, blogs and websites in order to gather relevant information. The medium such as television is not considered as the primary source of getting information especially by the younger generation of people. There is increasing level of trust shown by people especially on content in order to make relevant decisions. Content marketing has been emphasised more because it is not only attractive, but it has also been beneficial in generating significant amount of revenue. The prediction with respect to the revenue generation from content is expected to the voice US dollar 300 billion by 2019. This indicates the possibility of generating positive returns from doing content marketing in an efficient way.Content marketing is beneficial in the sense that it accounts for less effort and cost as compared to outbound marketing strategies applied for marketing businesses. At the same time, content marketing also accounts for generating higher leads as compared to outbound marketing strategies applied by organisation. There are thousands of promotional messages that are used by companies in order to target their customers. However it becomes annoying for people and they do not respond to any of those promotional messages that are placed in front of them, and simply ignore them. What they prefer actually is non intrusive content that they can easily access and rely on. With this strategy of content marketing, it can be possible to build a good customer base and at the same time, it helps in developing the brand profile as well. However it is important to intelligently pitch the content among the target intended audience through different channels, in order to achieve better pay off from content marketing strategy. The use of social media, email marketing, info-graphics, and also the consideration of video in providing relevant information is important, from the point of view of seeking the attraction of intended audience.Content is also highly valued by search engines like Google, and it pays significant importance to unique and quality content. Websites and blogs that provide unique and relevant content have better chances of getting indexed in major search engines, and this provides a good platform to marketers in reaching the intended target audience. However the content strategy needs to be right so that it’s easier for the search engine to index and promote it at the top to allow users to easily access to it. The conversion rate is also significantly higher among the customers in selecting a particular product over others after being informed through relevant and appropriate content. According to a study, 77% of people read online reviews before making a decision to purchase a product. They rely mostly on reviews rather than on the word spoken by sales people. The decision to purchase a particular product is highly influenced by the reviews seen by them across different online platforms. Getting positive reviews is therefore an important strategy from the point of view of doing efficient content marketing.With search engines supporting unique and relevant content, and people looking for authentic information, businesses should focus on targeting these areas to promote their content. Content marketing is an important strategy for businesses to achieve a great level of success. The probability of achieving multifold benefits in higher in case of content marketing as compared to traditional outdoor marketing strategy provided it is applied strategically.Further details on marketing strategies can be accessed at: https://australianassignmenthelp.com

Buying Discount Baseball Bats

Baseball is a popular game played in countries like United States of America, Japan, and Australia etc. Baseball bats are commonly made with wood which gives a good finish and easy handling to the hitters. Normally baseball bats weights around some 1 kg where they can be handled in two hands while in play. Some baseball bats weights more as some powerful shots can be played but in recent days, every bat is manufactured with same weights.As baseball bat is used for hitting a ball, the hitting part on the bat is constructed thicker and they are known as the barrel of the bat. While construction/manufacturing of baseball bats, some special importance are given on the barrel part of the bat. The handling part of the bat is called as the TIP or END of the bat where it is wrapped with some rubber material or with some cloth to which grip is achieved while handling or while playing.Baseball bat length is measured some around 67.5 centimeters which is about 44 inches. In some cases, they may differ in its length and width. Wooden bats and aluminum bats are commonly used while playing. But recently, a strict rule came towards the usage of aluminum bats. So, wooden bats are alone used for playing. Many more home runs can be hit with aluminum bats. The manufactures and designers have made plan to combine both wood as well as aluminum for the construction of Baseball bat.There are many companies manufacturing these bats. The respective company name or symbol can be found on the tip or end of the bat. The normal price of the baseball bats starts from more than 120 US dollars. It is on the concept, for the more pay you buy, the more quality the bat will be.MANUFACTURERS:Some of the manufacturers of the bats are:Diamond
Pro Ice
Pro Nine
Rawlings etc.Price for the bats may depend upon the manufacturers. It is also a very difficult task on how to select a bat as their quality can’t be differentiated. In many countries, this game is not played and they are not popular. So people who know about the game can alone know how to choose a bat. Even the baseball bats are available with more colors in which white, red, and black are the common colors available while on purchase.

Opt For Preventive Care To Reduce The Cost of Healthcare

People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.

Suggested article: Preventive Dental Care In California

What is Preventive Care?

Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.

Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.

People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.

What are the Preventative Care Services?

Here are some of the examples of preventive health care services, along with their frequencies. ·

Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.

· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.

· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·

Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.

· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.

Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.

Why Should Patients Opt for Preventive Care?

Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.

Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.

Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.

Impact of Preventive Care Cost on Health Care Costs

Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:

· Heart diseases

· Cancer

· Stroke and

· Chronic lower respiratory diseases

Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.

Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.

However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.

When and What Preventive Health Care is the Most Suitable?

A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.


Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.

Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.

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